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Business consultant, Digital Transformation consultant and trainer with more than 16 years of experience in the IT solutions field basically in the information management, ERP, data analytics, IOT, blockchain and process mining solutions. Worked with a lot of software vendors like IBM, SAP, Microsoft, Oracle and Opentext. Earned a MBA degree in global marketing and a certificate in digital marketing. An a 4 years experience in practicing marketing strategy and activities in IT solution companies. A blend of experience in Business and technical practices that i am proud of…! I’ve started my own business for handmade products (Crochica) since 2007 and still going on a good pace.
* Types of data (structured and unstructured), data analytics and why it’s important?
* Data process analysis before use and data warehousing
* Business intelligence (dashboards, reports and data visualization)
* Budgeting, planning and forecasting scenarios
* Predictive analytics
* Process mining, text mining and data mining
* Artificial Intelligence (AI) and Machine learning (ML)
* Internet of things(IOT) and blockchain
* What is your brand identity?
* Segmentation and target market (buyer persona)
* Choosing your logo color
* Choosing suitable social media platform
* Content type and what to publish in your social media channel
* Advertising in Facebook, Instagram and Google
* Using analytics in social media
* SEO (Search Engine Optimization)
* What is entrepreneurship? Are you an entrepreneur?
* Deadly mistakes of entrepreneurship and the ones who failed and the ones who succeeded
* The winning idea and market survey
* Constructing a business plan (competitors, competitive advantage, mission, vision, goals, choosing a strategy, marketing plan)
* How to use technology for your benefit (Website, ERP, CRM, reporting and social media)
* Pricing strategies Sales Development
* B2B and B2C business
* Lead generation and qualification
* Sales process and sales funnel
* Body language and communication skills
* Negotiation skills
* Handling rejection
* Presale role and its relation with sales and technical
* What builds up a unique and successful presale person
* Know your solution well
* Market and competitor analysis
* Qualifying leads
* Body language and communication skills
* What your presentations should include?
* Preparing demos and successful demonstration
* Pilots and what you need to proof (POC, POV and POT)
* Writing effective and winning proposals
* Direct offers, bids and tenders
* Up-selling and cross-selling Analytical thinking
* Emotional intelligence
* Mind mapping
* Design thinking
* Cognitive biases
Reviews
Eslam Abdelhakem (verified owner) –
She is very helpful and a good mentor, provides practical guidance that has been motivating and beneficial for me .
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